Are you feeling a bit lost in the marketing maze? Trust me, I've been there. Sometimes, despite our best efforts, our brand can flounder. And, often times the struggle lies not in the quality of our products or services, but rather in how we articulate our brand message. Sometimes our brand messaging just doesn't seem to hit the mark. The key is identifying the problem as quickly as possible. Here are five unmistakable signs that your brand messaging might be in need of a little fine-tuning.

Imagine having a brand message so clear and concise that it effortlessly guides your content creation efforts – not just once but for months to come! With a well-defined brand message you can confidently communicate your value proposition everywhere for years, without the need for constant reinvention.

Want to know one of my biggest secrets when it comes to supercharging business growth: Mailchimp. For those of you who might not be familiar, Mailchimp is an all-in-one marketing platform that helps you create, manage, and send beautiful email campaigns to your audience. What sets Mailchimp apart is its user-friendly interface, intuitive design, and extensive library of professionally designed templates.

Connecting with your ideal customer today requires more than just crafting compelling content, it's about building relationships and guiding potential customers through a journey – a journey that can be defined by the Know, Like, and Trust phases. In this blog, we'll explore why a diverse mix of content across various marketing channels is crucial to connecting with customers at every stage of the buying journey.

Using your time as a small business owner effectively, means you need to learn how to delegate tasks that don’t require your personal attention. And I’ve found after working with hundreds of small businesses that marketing usually a pretty easy area of the business for entrepreneurs to hand over the reins without too much concern. In this blog we share eight crucial marketing tasks that you should consider outsourcing to allow you the freedom to focus on steering your business towards growth.

Every business owner has faced that moment of feeling stuck. You've poured your heart and soul into your business, but growth seems to have stalled. You’re not alone. Growing a business is very different than building a business. The answer to your business growth might lie in a strategic partnership – outsourcing your marketing to a fractional CMO (Chief Marketing Officer).